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  • Performance teq partner with Wattbike, world leaders in elite-level indoor bikes
  • The two Nottingham-based companies have joined forces to help tap-in further to the sports and education sector

Wattbike, world leaders in elite-level indoor bikes, has appointed Nottingham based Performance teq to provide expert sales consultancy to help grow its client portfolio.

Founded in 2008, with a mission to develop premium indoor bikes that provide cutting edge analysis and unrivalled accuracy, Wattbike now has extensive global reach and has enlisted the support of Performance teq to help drive its sales within the education and elite sport sectors.

The pioneering Wattbike Pro/Trainer was launched in 2008 at the Track Cycling World Championships and endorsed by British Cycling. Since then, the evolved portfolio of technology-driven Wattbikes on offer are the first choice for professional sports teams, elite athletes and testing labs worldwide, including New Zealand All Blacks, England Football, Team GB, British Cycling, UFC High Performance Institute and UCI World Cycling Centre.

The bikes are not just for professional athletes though. The education market is evolving rapidly and Wattbikes are already being utilised to drive more accurate testing and innovative training methods in sports performance centres both across the UK and internationally, equipping schools, colleges, and Universities with an unrivalled, fully-connected training experience.

Performance teq, founded in 2019 and part of the 6 EZ Group, will form part of the Wattbike team who are based in Nottingham. The specialist sports sales consultancy offers market leading expertise and a proven reputation for developing tailored solutions to help clients in key markets.

Anthony Dyer, Sales Director at Performance teq commented:

“We are delighted to have partnered with Wattbike, the chance to work with this world-leading prestigious brand is really exciting and shows our continued growth as a company.

“Our aim is to help connect the future of sports performance, and this partnership with Wattbike is another step towards that. We pride ourselves on working with world-class leading brands that are looking to innovate and stay ahead of the game.”

Tom Crampton, Head of Commercial at Wattbike, added: “Performance teq’s unrivalled network in the pro-sports and the education sectors is a perfect fit to develop new opportunities and we are excited to work with the team in order to further boost company growth this year.

“It was a no-brainer to join forces with Performance teq, given both our local ties to the city of Nottingham, our international business goals, global connections and key expertise in the sports and education sector.”

“Even in these early stages of the partnership, we have already seen a number of doors open and opportunities arise due to the impressive breadth of connections they have in these sectors.”

This partnership follows a flurry of big wins for Performance teq who continue to expand their portfolio of sales consultancy clients, recently partnering with another elite sports equipment provider in the form of Eleiko, as well as leading Virtual Reality company Rezzil, and world class pitch manufacturers SIS Pitches.


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