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Eleiko Sport Ltd, the world’s weightlifting equipment leader, has appointed Nottingham-based Performance teq to provide expert sales consultancy to help develop their client portfolio.

With a mission to Develop the Future of Strength, the Swedish brand that was founded in 1957, have enlisted the support of Performance teq to help drive their sales in education, professional sport, and the growing market of at-home gyms for professional athletes.

Eleiko Sport Ltd’s story, six decades in the making, has seen the company make the bold move from making waffle irons to creating the world’s finest barbells. Embracing a culture of innovation and adapting unique technology which has shaped the world of weightlifting, Eleiko Sport Ltd has reached an enviable position in the sector.

Performance teq, which was founded in 2019 and is part of the SIX EZ Group, is ideally suited to help Eleiko make the next steps in their journey. The specialist sports sales consultancy offers market leading expertise and a proven reputation for developing tailored solutions designed to help clients in key markets.

Anthony Dyer, Sales Director at Performance teq commented:

“We are delighted to have been appointed by Eleiko Sport Ltd, the opportunity to work with this world-leading prestigious brand is really exciting and shows our growth as a business.

“Performance teq is passionate about sport and we pride ourselves on working with class- leading brands that are looking to innovate and stay ahead of the game.”

Dale Beech, Managing Director of Eleiko UK, added: “Performance teq have an unrivalled network and we are looking forward to working with their team to help us achieve our goals this year.

“Even in a short space of time we have seen a number of doors open due to the powerful connections they have in this sector.”

Despite the pandemic, Performance teq has continued to expand their portfolio of sales consultancy clients that also include leading Virtual Reality company Rezzil and world class pitch manufacturers SIS Pitches.